Ryder | The Reinventor

Reinventing Pioneering Products & Brands, since 2004.

Ryder | The Reinventor
Descending the Petit Envers in Chamonix-Mont-Blanc, 2023 | Photo Credit: Robin Smith

Ryder is a seasoned design and innovation leader with over 20 years of experience reinventing products, propositions, and brands across technology, healthcare, energy, consumer goods, and sustainability. A specialist in UX, industrial design, and product management, Ryder has co‑founded two investor‑backed technology ventures with successful exits and has led design, brand, and product teams for pioneering companies including IGS, J&G Coughtrie, Teknek, Trtl, and Onzo.

His career spans the creation of award‑winning medical devices, big‑data driven energy services, global travel products, and advanced automation systems for vertical farming and high‑end manufacturing. Ryder’s work has delivered measurable impact—doubling margins, cutting manufacturing costs, scaling product ranges, securing patents, and driving multimillion‑dollar investments.

A force multiplier and dot‑joiner, Ryder thrives at the intersection of design, technology, and entrepreneurship. He is adept at defining product strategies, leading innovation roadmaps, and coaching teams to deliver breakthrough solutions. His expertise covers UX/UI, service design, sustainable product development, brand creation, and global manufacturing operations.

Ryder’s leadership foundation was forged early in the British Army, where he earned the coveted Green Beret and served as a 2nd Lieutenant with the elite 29 Commando Regiment Royal Artillery. That experience instilled resilience, discipline, and a mission‑driven mindset that continues to shape his approach to innovation and team leadership today.

Recognised with multiple international design awards and fellowships—including Red Dot, iF Design, Saltire Fellowship, and RSA Fellowship—Ryder brings a unique blend of creative vision, commercial acumen, and hands‑on leadership. He continues to help ventures accelerate innovation, unlock new markets, and build enduring brands that shape the future.

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You can view my full CV here