Futurefast
Product Innovation Turnaround
I help businesses decide what to build, stop what’s killing them, and ship products that actually make money.
I don’t facilitate.
I don’t theorise.
And I don’t do innovation theatre.
Twenty years.
Machines cleaning in Tesla factories.
Medical devices in ambulances across three continents.
Travel products in over a million homes.
AI-driven energy systems in 150,000 households.
Brands rebuilt. Ventures launched. Two exits.
If it’s on this site, I’ve shipped it, saved it, scaled it - or been called in to stop the bleeding.
Through Futurefast, I help founders and leadership teams turn stalled innovation back into performance.
Why Futurefast Exists
The ideas that matter most are the hardest to make real.
The ones that shape climate, food, health, education and quality of life are rarely neat or immediately profitable. They’re fragile. Easy to dismiss. Hard to execute.
And too important to get wrong.
Turning an idea into a real, profitable product isn’t just design.
It’s a maze of decisions — product, proposition, price, people, process and timing - where every wrong call compounds risk.
It’s easy to make a product.
It’s hard to make the right one.
Futurefast exists to make sure you build the right one.
What We Do
Futurefast is a Product Innovation Turnaround Agency.
We help founders, CEOs and senior teams recover, reset and relaunch product-led businesses that have:
- Lost clarity
- Lost momentum
- Lost margin
- Or lost belief
Turnaround is delivered through Reinvention across three levers:
- Product - physical, digital and service systems
- Proposition - brand, positioning, value and go-to-market
- People - leadership, decision-making, capability and process
Engagements are flexible and outcome-led.
We may own the work end-to-end, embed fractionally (typically 1–3 days/week), work in-house, or assemble bespoke senior collaborators.
All work is led directly by Ryder Meggitt, Director, and is accountable to outcomes - not activity.
The Futurefast Turnaround Framework
Every engagement follows 4 stages
1 // Research | The Reality Check: understanding what is really going on.
When there’s activity everywhere but no shared truth.
We diagnose what’s really happening across product, proposition, people and process — separating symptoms from root causes.
Outcomes:
- Clear understanding of the real problem
- Evidence replacing opinion
- Confidence to act decisively
Often delivered as a standalone diagnostic.
2// Reframe | The Direction Reset: reframing the challenge and choosing the right success levers.
When teams are building a lot but progress is unclear.
We reset priorities, clarify positioning, and align product strategy to commercial reality.
Outcomes:
- Clear product vision and positioning
- Ruthless prioritisation
- Roadmaps that survive engineering, sales and finance
- Leadership aligned around one product truth
3// Reinvent | The Reinvention Build: designing and making solutions production ready.
When incremental improvement isn’t enough.
This is hands-on design and delivery — across product, UX, systems, brand and operating model.
This may include:
- End-to-end physical product development and manufacturing setup
- Digital and AI-enabled systems
- Service and system redesign
- Rebrand and repositioning grounded in product truth
Outcomes:
- Buildable, sellable, supportable solutions
- Reduced technical and commercial risk
- Decisions rooted in reality, not hope
4// Relaunch | The Momentum Launch: deploying change and restoring confidence
When the solution is ready — but needs to land properly.
We deploy change internally and externally to ensure momentum is restored and performance improves.
Outcomes:
- Clear propositions customers understand
- Improved margins without bloated complexity
- Fewer false starts and expensive pivots
- Renewed internal confidence
The Embedded Reinventor
For businesses that need sustained leadership, not just advice.
I embed fractionally (typically 1–3 days per week) as:
- Acting Head of Product or Design
- Roadmap owner
- Cross-functional decision stabiliser
- Coach raising the long-term bar
Clear ownership. Faster decisions. Teams that keep delivering after I step away.
How Futurefast Operates
- Research before response
- Clarity before activity
- Momentum over perfection
- If it can’t be built, sold or sustained — it doesn’t survive
All work is led directly by me.
Accountable to outcomes - not activity.
Calm under pressure. Comfortable making hard calls. Focused on turning innovation back into performance.
Ready to Reinvent?
If your product effort feels heavy but results feel light — let’s talk.
If you suspect you’re building the wrong thing - let’s confirm it.
If you know something needs to change - but aren’t sure where to start - begin with a Reality Check.
→ Book a free 30-minute diagnostic conversation.
No pitch deck required.
Just clarity.